Become data-driven with your Gift Card strategy! Gifting data positions you to remind a gift giver about an upcoming birthday he has a history of recognizing, or you can systematically reach out directly to his gift recipient, offering her a birthday discount on a product or accessory that would compliment the gift she received.
Even if your own customer data is too limited to make smart predictions, the combined force of all our gifting data can be easily applied to your target market, discovering opportunities and enabling you to exceed your sales goals.
The GiftWizard algorithms build demographic profiles of every type of customer, including gift givers and receivers, and categorizes their interactions. Advanced analysis of behavior and relationships enables delivery of concrete, sales-increasing directives on which products to feature, when and to whom, what channels of marketing and types of promotions to use, and when they will be most effective.